My Graphics
I design with a focus on both strategy and detail. By establishing clear objectives and carefully refining each element, I create graphics that are cohesive, purposeful, and built to communicate effectively.
2025 WSU Greek Life Formal Recruitment "More Than Letters" Campaign
This campaign's goal is to recruit new members into Washington State Greek Life. There are many ways I advertised Greek Life to maximize the number of new members to sign up for formal recruitment. I focused on the most positive aspects of Greek Life. That is why I chose the motto "More Than Letters". Bringing literal Greek aspects into this campaign helped with reestablishing what Greek Life is about. I included Apollo's harp in each graphic. Apollo is someone who represents knowledge, youth and harmony. It was only fitting that his symbol would be included. I also included "Go Cougs" in every graphic to tie the graphic back to Washington State University. This helps future students associate Greek Life with WSU. OUTCOMES: The 2024 summer marketing received a total of ~162,000 views compared to the 2025 summer marketing which received ~412,000 views. That is an overall 154% increase in views. This campaign combined with great council leadership managed to recruit the most students into Greek Life since Covid Era.
2025 Greek Week "One Week One Purpose" Campaign
This week is dedicated to chapter competitions and philanthropy. I worked with the Panhellenic Public Relations Director to create these graphics. We decided to go with a Y2K aesthetic to create visual interest in the design. We mainly did this by incorporating chrome + chromatic apparated text and symbols into the graphics. An emphasis was made on simplicity and cohesiveness with this design as it was posted on social media.
Unanimous Poster
Using one of my photos and one my friend took I used the outline of the figures to make a poster about relationships. I played around a lot with texture, graphic elements and color to get the desired look I wanted.
"Don't Blink" Poster
This poster was a class project which had two main constraints. The project had to be under a specific theme. For this one I chose dread. The second constraint was the text had to be analog. I first created the "Don't Blink" using a toothbrush and ink. I then imported it into photoshop and gave it color and texture. The photo is a picture of my own eye edited to bring out the details within the iris. To finish the project, I added halftone texture and grain to give it a movie poster look.
WSU Fraternity Highlight Campaign
In order to lift up chapters and the community I decided to make a semester long chapter highlight campaign. I took and edited each photo to use as a background picture. Then I collected the basic information about each fraternity from chapter PR chairs. The examples below are just a few of 23 chapter graphics.
2026 Seattle Metals Guild Symposium redesign (Coming Soon!)
This project is currently being worked on and will be published once finished. In the meantime, please check out my other projects!