More Than Letters Campaign

This campaign's goal is to recruit new members into Washington State Greek Life. There are many ways I advertised Greek Life to maximize the number of new members to sign up for formal recruitment. I focused on the most positive aspects of Greek Life. That is why I chose the motto "More Than Letters". Bringing literal Greek aspects into this campaign helped with reestablishing what Greek Life is about. I included Apollo's harp in each graphic. Apollo is someone who represents knowledge, youth and harmony. It was only fitting that his symbol would be included. I also included "Go Cougs" in every graphic to tie the graphic back to Washington State University. This helps future students associate Greek Life with WSU. OUTCOMES: The 2024 summer marketing received a total of ~162,000 views compared to the 2025 summer marketing which received ~412,000 views. That is an overall 154% increase in views. This campaign combined with great council leadership managed to recruit the most students into Greek Life since Covid Era.