This campaign was created to promote Greek Week, an annual event centered around chapter competitions, philanthropy, and community engagement. I collaborated with the Panhellenic Public Relations Director to develop a cohesive set of promotional graphics designed for social media.

 

To create strong visual interest, we chose a Y2K-inspired aesthetic that incorporated chrome elements, chromatic aberration effects, and futuristic typography throughout the campaign. While the visuals were bold and energetic, we also prioritized simplicity and consistency to ensure the graphics remained clear, cohesive, and effective for all audiences.