Chapter Highlight Campaign

This campaign was created to individually spotlight all 23 fraternity chapters at Washington State University. Historically, the community had been promoted as a whole, but there had never been a dedicated showcase for each chapter. My goal was to create graphics that were both visually engaging and informative while giving every fraternity its own recognition.

To create the backgrounds for the campaign, I photographed each chapter house in favorable lighting conditions. I then gathered information directly from my constituents, including their mottos, values, philanthropies, and fun facts, to build out the content for each post.

The campaign helped diversify the Interfraternity Council's social media feed beyond standard announcements and event promotions. It also generated strong positive feedback from chapter members who appreciated being individually recognized. Overall, the project strengthened connections within the community while providing polished, high quality content.